Fonts: Choices, Free and Paid

Hello my friends, on this article I want to share little bit about font. Like we know Today, the globalized source of information is the internet. Text makes up the fabric of the digital world. As a result, fonts are a fundamental component of any web design. The composition and style of fonts vary depending on what the web design needs.

Printed materials like books and newspapers have a preset page size. The fixed style affords the editorial team complete power over the content layout. This enables them to ensure the content is easy to read. But responsive websites rarely have this luxury. The content must flow dynamically depending on the reader’s screen size.

Thankfully, there are hundreds of fonts web designers can choose from. With these countless options, they can find the font(s) that can make their web design as fluid as possible.

Fonts: Choices, Free and Paid

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The Importance of Font Choices

There are many types of fonts. Some are considered classic while others are defying categorization. But to fully understand font design, you just need these four basic categories:

  • Serif – This type of font has tiny “feet” affixed to the ends of each letter. Serif is commonly considered as the “serious” font.
  • Sans-Serif – This type literally means “without serif.” As such, they don’t have the little attachment seen on Serif fonts. Sans-Serif types are more streamlined and contemporary.
  • Script – This type of font is the digital version of the hand-written cursive style. Script fonts are available in various designs. Some are classy and stylish, others are informal and fun.
  • Display – This type of font is the “attention seeker.” Display fonts are decorative. They are used to add that “special something” to the design. As such, they are only used in small doses.

A lot of designers compare choosing fonts to choosing an attire to wear for a specific event. Think of what your clothes represent. Depending on what you wear, people can make the right or wrong assumptions about you.

Through your clothes, people can judge your personality, your sense of style, and your age (or the age you want to project). Your outfit can also reflect your socioeconomic background. It echoes the impression you intend to make. Different events and circumstances need different attires. There’s always a need for appropriateness.

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Now, what your outfit does for you is the same thing that fonts do for web design. Typography generally delivers that split-second first impression. Thus, your font choices must be with purpose and suitable for your message.

Do the components of your font “attire” clash with other aspects of the web design? Do they complement one another? Is the font effectively communicating the message of the design project? These are the considerations you need to think about to fully take advantage of fonts for web design.

Font choices typically set the tone for the entire web design. Fonts influence how the site visitors view and interact with your design. Much like if you go to a formal party wearing a T-shirt and a pair of jeans, people will judge you on what you’re wearing. So, don’t let your web design be an excuse so visitors can make wrong assumptions about your brand. Bad font choices distract your visitors from understanding the intent of your design.

Merits and Demerits of Fonts

Fonts: Choices, Free and Paid

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The progress of web fonts over the years boost the variety and quality of web design. Before, designers were forced to use fonts that were omnipresent on most computers. Fonts like Times New Roman, Arial, and Verdana were prevalent on every website. The only alternative was to use Photoshop to create custom fonts. But that process was far from dynamic. It also required a lot of effort. But these days, font options are varied. Countless options give birth to advantages and disadvantages, like:

The Use of Web Fonts on Websites


  • Enables businesses to use fonts that integrate brand identity across all media.
  • Injects personality to your site, particularly in headlines.
  • Displays the fonts on your site even when seen on hand-held devices.
  • Provides searchable fonts that don’t need ALT tags for search engines to understand what the text says.


  • Download time can be a concern. Most web fonts are hosted on external servers. As such, they require sources to load that can cause a delay in font loading.
  • Some web fonts aren’t readable at smaller sizes.

Google provides a library of 600 web fonts for free. Apart from the giant search engine, there are other free services available, but most of them have traffic limits or restricted font choices. Paid fonts are also available and include some of the best-looking fonts.

Fonts: Choices, Free and Paid

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The Use of Free Fonts


  • They cost nothing.
  • They are great for mixing and matching various font styles.
  • They are easily accessible through various font libraries.
  • Most free fonts are of good quality.


  • Most of the time, there is just one font weight available.
  • At times, zero-cost fonts are side-projects so creators only have a limited time invested in them. As such, there’s almost always no multi-language characters.
  • Some free fonts are direct imitations of licensed fonts which can cause legal issues.
  • Most free fonts are overused.

Why Buy Fonts

Fonts: Choices, Free and Paid

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If you have the means, then invest in paid fonts. If you don’t, maneuver your finances to use them. Paid fonts like the ones from are worthwhile investments. For a one-time payment, you can download the current bundle of fonts for as many times as you like, whenever and wherever.

Purchasing a font can help your web design in terms of originality and flawlessness. Most businesses prefer to use a font unique to their brand. This helps them stand out from their competition.


  • Generally, paid fonts are high-quality.
  • Paid fonts are usually presented in complete bundles with weights and glyph sets.
  • Multi-language support is available.
  • No legal issues will come up.
  • Paid fonts are often tested to render effectively across various browsers and OS.


  • They are an extra expense, which can be a hardship for startups and SMBs with a small budget.
  • Sometimes, licensing requires special attention and consideration.
  • A few will need an additional fee for various font weights.

Basic Rules for Paid Fonts

Fonts: Choices, Free and Paid

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Even though it’s often referred to as “buying fonts,” what you’re actually buying is the license to use them. As such, the original design of the font remains to be the property of the designer. The accords and limits explained in the End User License Agreement (EULA) have to be approved.

This is important before buying and downloading the font bundle. Most font EULAs have the same gist, but typically vary in specific factors. It’s always recommended to familiarize yourself with the font licenses BEFORE the purchase. Here are the fundamental rules to pay attention to:

  • Adhere to the proper license.

When you use a purchased font like the Timeless Fonts Bundle, ensure you have the correct license for it. A rudimentary license enables the use of a minimal number of devices or workstations. A multi-user license enables the use of a fixed number of devices, users or workstations.

  • Acquire special licenses when needed.

There are several uses of fonts that can be subject to special policies. These may include using fonts for eBooks or flash animations. Embedding fonts in documents also require a special license. The use of fonts for movies or special broadcasts also needs a unique permit.

  • Avoid loaning fonts to third parties.

You can only loan a font if the license gives you the authorization to do so. The majority of retail font EULAs state that fonts are not to be given to third parties, even if it’s just a loan. The other party – regardless if they are your colleagues – needs to have their own font licenses. Some designers allow loaning a font, but with specific restrictions. It’s always best to go through the licensing agreement to check if the fonts can be loaned to others or not.

Other than the licensing that need careful considerations, paid fonts are easy to use. Purchasing font bundles can help you improve your design project. And that applies not just to the one you’re doing right now, but with your other future projects too.

Fonts: Choices, Free and Paid

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Factors to Consider When Using Web Fonts

  • Check the font if it renders efficiently across various browsers. Some fonts may not look the same from one OS to another. This has to be verified on as many styles, sizes, and weights as possible.
  • Many fonts that are not created as “screen fonts” may be unreadable at small sizes.
  • Look closely at the characters with small counters. They can become filled based on the browser, size, and weight.
  • If you work with a free font set, it’s likely that the italicized version is not included in the set.

Choosing the appropriate font for a web design is a huge step in completing a successful project. Careful consideration during the selection process is a must.

In terms of using free or paid fonts, there is no right or wrong. The truth is, it’s determined by your finances and what your client needs. Use both free and paid fonts to experiment. Play around to see which font types suit specific design themes.

Pixelo have a great bundle font at their site, you can check all now with click on button below

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